Link text should clearly describe where the link leads or what action it performs. Avoid generic phrases that don't provide context.

When the link destination isn't obvious from the text alone, provide additional context through surrounding text or ARIA attributes.

When linking to files, always specify the file type and size so users know what to expect before clicking.

Ensure links have sufficient color contrast (minimum 4.5:1 ratio) and don't rely solely on color to indicate they're links.

Ensure all links can be reached and activated using keyboard navigation, with clear focus indicators.

Clearly indicate when links open in new windows or lead to external sites, and provide appropriate warnings.